Client: Microsoft Dynamics AX 2012
Project Why: Create emotional connection to develop differentiated and more effective customer-centric messaging

Project Tasks:

• Conduct brand and message positioning audit
• Define Big Idea positioning and messaging launch strategies
• Develop creative brief for launch creative
• Execute launch creative, including integration into product demos

Project Deliverables:

• Messaging Audit
• Positioning Strategy
• Keynote Address
• Launch Video
• Thought Leadership

Client: Digital Content Services
Project Why: Business unit needed help clarifying why they mattered to the market. Sales and marketing needed materials that would showcase their why to potential customers

Project Tasks:

• Ideation session to identify gaps between business unit strategical goals and customer expectations
• Develop positioning and messaging strategy
• Collaborate with Biz Dev to develop sales pitch
• Execute creative

Project Deliverables:

• Keynote Addresses
• Marketing Videos
• Sales Brochure

Project: UltraViolet Launch
Project Why: Create a powerful and aspirational launch positioning for new Hollywood consumer digital-rights management system

Project Tasks:

• Define consumer-facing positioning and messaging launch strategies
• Develop creative briefs based upon Quantitative Survey results
• Execute launch creative

Project Deliverables:

• Survey Ad Units - graphics and copy
• How it works graphic
• How it works launch video
• Website marketing copy
• Website Terms of Use

Project: Consumer electronics company naming
Project Why: Wanted to create a unique and aspirational name and identity that communicates the company's core values

Project Tasks:

• Complete competitive marketplace visual / emotional graph
• Develop Big Idea positioning strategy to identify company's core values
• Explore brand tone of voice
• Create unique name and identity to express values

Project Deliverables:

• Opportunities assessment
• Mission statement
• Brand narrative
• Brand name
• Logo
• Tagline

Client: Central Media
Project Why: Business unit wanted to reposition messaging to build stronger and more effective connections between team offering and its brand promise.

Success Metrics:

• Identifying gaps between Team KPI's, Outbound Messaging and Customer Expectations
• Defining Big Idea positioning and messaging strategies
• Creating all-encompassing mission statement and validations aligning Big Idea with team's offerings and KPI's
• Executing collateral to share vision among stakeholders

Project Deliverables:

• Team Visioning Workshop
• Messaging Audit and Gap Analysis
• Mission Statement
• Presentation Deck

Project Client: Learning Partners

Project Why: Team needed to uncover it's brand promise in order to build stronger and more effective connections between Starbucks partners and their customers.

Success Metrics:

• Identifying gaps between Partner Deliverables, Outbound Messaging and Customer Expectations
• Teaching Big Idea positioning and messaging strategies
• Developing messaging roadmap to create alignment between promise and expectations

Project Deliverables:

• Employee Branding Workshop
• Messaging Audit and Gap Analysis